LOGO DESIGN
The logo is designed to embody the brand’s identity, showcasing collaboration, creativity, and uniqueness. It features a picture frame with the faces of the founders, representing the personal touch and dedication behind each Snood creation.
The dynamic typography and vibrant color palette adds glamour and elegance to the brand’s identity. The logo is versatile and scalable, ensuring its applicability across various mediums. The combination of elements creates a captivating representation of the exclusive and creative world of Snood.
APPAREL GRAPHIC DESIGN
Snood’s apparel graphic design strategy focuses on creating a diverse collection of over 70 scarf designs, each with unique colors and patterns. The collection draws inspiration from various sources, including nature, art, and cultural influences, and the goal is to offer customers a curated selection that transcends traditional scarf design norms. Each scarf design tells a unique story and are released in restricted quantities to add an exclusive allure.
PACKAGE DESIGN
The package design for Snood scarfs aims to elevate the gifting experience while staying true to the brand’s minimalistic and contemporary identity.
Key features include a neutral, clean aesthetic, compact size, easy-carry handle, subtle branding elements, quality materials, a gift-ready presentation, and eco-friendliness.
The unwrapping process is designed to add to the overall experience, emphasizing the simplicity and beauty of the accessory.
SOCIAL MEDIA
Snood’s Instagram posts embody the brand’s vision of simplicity, uniqueness, and contemporary elegance through a minimalist design mood. The imagery showcases individual scarves against neutral backgrounds, allowing the intricate patterns and vibrant designs to take center stage.
Typography and engaging captions maintain brand coherence and offer insights into the inspiration behind specific designs or invite followers to share their own styling stories.
Snood’s minimalist Instagram design creates an immersive and visually appealing space that reflects the brand’s commitment to minimalistic elegance and individual expression.