LOGO DESIGN
The logo design process focused on typography to convey its mission of confidence and elegance. Exploration of various font styles and customization led to a unique brand identity.
The logo’s simplicity and refinement speak to the brand’s commitment to effortless fashion, while subtle integrations of empowering elements enhance its visual impact.
SOCIAL MEDIA
The social media and website design process began with an exploration of identity, values, and audience. The visual aesthetic blended minimalist, sophisticated elements, consistent with the brand’s empowering narrative.
Engaging social media content featured high-quality t-shirts and compelling captions, while the website prioritized a clean layout, e-commerce integration, and user-centric design.
PACKAGE DESIGN
The packaging design process started with understanding the brand’s values and a desire to create a memorable unboxing experience. The result was a compact and elegant box featuring minimalist visuals, the brand’s signature typography.
The design reflects the brand’s commitment to confidence and growth and transforms the act of receiving a t-shirt into an empowering experience.